Paid Social Manager

Job description

Position: Paid Social Manager Location: Mechanicsburg, PA or Charlotte, NC (onsite) Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time) Who We Are: West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees! Purpose of Position: As a Paid Social Manager at West Shore Home, you will drive efficient cost-of-marketing through strategic paid social media campaigns, ensuring all ads are optimized for performance, engagement, and conversion. This role manages campaign execution, audience targeting, creative testing, and budget allocation across platforms, while continuously analyzing performance data to maximize ROI and scale results. Key Role Accountabilities: - Own and optimize cost-of-marketing across all paid social channels, including Facebook Ads Manager and Instagram, TikTok, X, Pinterest, Nextdoor, and emerging platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency. - Design, execute, and scale structured A/B and multivariate testing roadmaps...