Assistant Manager, Content

Job description

The Content Manager leads the planning, coordination, and execution of multiplatform newsroom content, aligning with Sinclair’s “gather once, share everywhere” strategy. This role serves as a central hub for editorial decision-making, ensuring content is developed, prioritized, and distributed effectively across all platforms. The Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement. Key Responsibilities: - Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social - Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform - Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams - Make real-time editorial decisions on story placement, prioritization, publishing, and distribution - Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration - Ensure editorial consistency in messaging, tone, and brand voice across all content cha...