Digital Channel Specialist - Trust Communications

Job description

Status Full-Time Standard Hours per Week: 40 Job Posting Category: Trust and Philanthropy: Job Posting Description: Role/Department Summary: The Digital Channel Specialist will work closely with the Director of Donor Channels to guide the Trust’s email and text messaging programs. They ensure best practices are implemented across email communications, build email plans, and work with our in-house creative team to ensure the end products meet program goals. Responsibilities: - Develop email strategy and oversee execution across campaigns helping to ensure that the organization is employing best practices, conducting tests, and effectively communicating with stakeholders in email - Oversee emails built by vendor partners to ensure they meet organizational standards and as needed, build emails - Collaborate with cross-organizational teams to manage audience lists for email and text - Create text messaging plans for event recruitment and engagement, and broadcast messaging to support fundraising - Work in close collaboration with the Director of Donor Channels to develop email plans that are strategic and center the donor journey and expand our use of SMS - Work with the in-house creat...