Senior Manager, Influencer Marketing

Job description

About the Role The Senior Manager, Influencer Marketing is a key role on the brand marketing team, responsible for designing and executing Athleta’s influencer marketing strategy. As an internal expert, the Senior Manager will spearhead the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to uncover opportunities. Collaborating closely with the organic social and broader marketing teams, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand’s strategic vision. What You'll Do What You’ll Do: launches, brand campaigns, ongoing engagement, and brand initiatives, drive brand awareness, foster engagement and loyalty contact across all campaigns end - to - end enhancing and diversifying the Athleta influencer community community outcomes and analyzing performance • Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short - and long - term objectives ensuring alignment with strategic plans achieve measurable results, working with cross - functional teams to enhance overall performance emergi...