Sr. Content Strategist, Digital Experience

Job description

Overview Join our influential Digital Experience team in contributing to the success of Esri’s corporate website. As a content strategist, you will be pivotal in optimizing customer journeys for Esri’s priority audiences, driving higher conversion rates, and ensuring a compelling and consistent brand narrative on esri.com. Your excellent interpersonal skills and comfort interacting at all levels of the organization will be imperative to your success, as you will be working with stakeholders from across Esri, as well as SEO, web designers, CMS authors, project managers, and writers. Responsibilities: - Monitor and analyze content performance for priority audiences and customer journeys, leveraging specific, measurable metrics to make informed recommendations for optimization and improvements - Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives - Ensure key web pages adhere to brand, content, tagging, and taxonomy guidelines, contributing to a consistent and recognizable brand image - Drive consistency across similar page types, collaborating closely wi...