Gaming and Esports Marketing Specialist

Job description

Company Description Gaming and Esports Specialist assists the respective manager and is responsible for projects on establishing Red Bull’s vision of being number one brand in gaming. Red Bull’s mission is to build the leading Global Beverage and Media Brand that gives wings to people and ideas. She/he is responsible for supporting this vision gaming and esports initiatives and delivering positive brand association and driving brand and can love. She/he follows the ever-changing gaming ecosystem closely to help all cross functions from Communication, Content and Field Marketing with delivering her/his gaming expertise to create yearlong unique content to stand out from content clutter in the ecosystem. She/He develops and executes gaming tournaments varying from Red Bull titled events to 3rd party organizations. Works closely with Red Bull Players, streamers and esports teams to develop marketing plan to highlight their success and create effective communication plan from their own and Red Bull’s channels. She/he creates a plan for gaming opinion leaders to turn them into Red Bull brand ambassadors. Job Description: Gaming Event Initiatives: Helps to execute Red Bull’s gaming and e...