Category Analyst
Red Bull · Santa Monica, California, US
Company Description The Category Analyst is responsible for collecting and analyzing data from multiple sources—including Circana, Nielsen, consumer data, an...
Job description
Company Description The Category Analyst is responsible for collecting and analyzing data from multiple sources—including Circana, Nielsen, consumer data, and wholesale shipment data—to identify growth opportunities for Red Bull across volume, market share, promotions, pricing, and shelf space. The primary focus of the role is to transform data into actionable insights that drive strategy and volume growth within the assigned region. This role has the option to sit in the following locations: Santa Monica, CA; Denver, CO; Chicago, IL Job Description: CATEGORY MANAGEMENT: Provide category management insights to key customers by leading strategic discussions focused on category growth opportunities. Create, develop, and deliver comprehensive category reviews, plans, and strategies in collaboration with retail partners. Translate insights into action by executing, analyzing, and evaluating category plans with retailers. Strategically develop customer-specific Category Management business plans that align with and support overall customer business objectives. ANALYSIS: Identify performance gaps across volume, market share, pricing, promotion, shelf space, and product distribution. Deve...