Manager GTM - Specialist Sports - 20 hours - temp until 31.10.2026 (m/f/d)

Job description

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: Execute translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts. KEY RESPONSIBILITIES: GTM MERCH / SEGMENTATION: - Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities - Build category range architecture for seasonal specific category are...