Marketing Director - Property

Job description

Company Description Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities. Job Description: Responsible for the overall direction of property marketing strategies, plans, programs and functions including database marketing, promotions and special events, advertising, entertainment, player development, and business and competitor analysis. - Develop, prioritize, and implement property marketing strategic plan. - Develop marketing programs which successfully achieve the property’s marketing and business goals and are properly aligned with the company, regional, and property brand. - Closely monitor competitive and industry trends and ensure the property is responding to developments and staying competitive. - Create annual and prog...