JobMesh

Senior Manager - Sales & Marketing-Business Start-Up

M&T Bank · Boston, Massachusetts, US

This role is four days onsite, with the flexibility to work from home one day per week Overview: Builds and manages a sales and marketing process and strateg...

Job description

This role is four days onsite, with the flexibility to work from home one day per week Overview: Builds and manages a sales and marketing process and strategy that support a successful launch and rapid growth of a new venture, focusing on the acquisition of new customers through direct sales and digital channels as appropriate. Works with internal Bank partners and sales teams to support the success of the start-up. Primary Responsibilities: - Manage sales and marketing activities supporting an assigned business start-up. Maintain a deep understanding of target segments and associated behaviors, e.g. segment specific financial service needs to support these efforts. - Advise new customers on key start-up considerations such as proper bank products, operations, cash flow management, HR and payroll needs, vendor selection such as CPA’s and IP attorneys. - Maintain monthly sales calls with venture backed companies, incubators, accelerators and University partners. - Work with internal partners to develop compelling sales strategies and processes that further support start-up product sales, while managing marketing and brand risk. - Prospect for potential customers using various direct...