Direct Marketing Strategy Manager - Corporate

Job description

Las Vegas, Nevada The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: As a Direct Marketing Strategy Manager, you will lead the strategy behind bold, data‑driven customer engagement campaigns for gaming and non‑gaming audiences. You will also own campaign performance end‑to‑end—turning insights into action to deliver targeted, meaningful experiences that drive revenue and maximize ROI—while operating within MGM Resorts International’s standards, policies, and best practices. THE DAY-TO-DAY: - Sets the overall strategy and facilitation of all aspects of customer engagement campaigns for marketing efforts (including perpetual offer, transient offers, special offers, and events targeted at the Manager’s assigned customer group) - Proposes when to engage with customers, what type of engagement is optimal, and to whom within their assigned customer group to sen...