Director, Digital Advertising Operations

Job description

Hearst Television is seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to end—from order intake through trafficking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations. You will report to the Vice President, Advertising Operations and Information Services. This role will be based in Charlotte, NC. This role requires in-office presence. Key Responsibilities: - Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing. - Align trafficking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control. - Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards. - Implement and maintain a cohesive change management process for initiatives...