Brand Marketing Manager

Job description

Position Overview: The Brand Marketing Manager is a key member of the marketing team who will work closely with the online marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. The position will be the marketing leader for one the Empower Brands franchise organizations. This position will work closely with Empower Brands franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan. Qualifications: - Develop and implement comprehensive brand marketing strategies that support business objectives and increase brand equity. - Define & measure local marketing strategy to include messaging, channel, revenue, and spend alignment - Act as primary support person for franchisees for budgeting, planning, and evaluation of marketing efforts. - Build trust with franchisees by actively communicating ongoing initiatives, brand-wide benchmarks, changes to marketing...