Strategist, Marketing

Job description

Title: Strategist, Marketing Position Type: Fulltime Staff: Search Type: External - minimum 7 days Department: 30R003 - StudentSuccess,Outreach&Opportunity: Division: 5R0000 - Student Success,Opportunity&Engage: Position Location: Richmond Campus: Driver Classification: Non-Driver: FLSA: Exempt: Schedule Type: Full Time (37.5 hrs per week or more) Hours Per Week: 37.5: Additional Schedule Details: Some evenings and weekends required. Posted Salary Grade: Exempt - G22 Retirement: KTRS: Contact Person: Brooke Gibson: Job Summary/Basic Functions: The Marketing Strategist plays a key role in developing, implementing, and optimizing data-driven marketing strategies to support EKU’s student recruitment, enrollment, and retention efforts. Reporting to the Associate Director of Student Success Marketing Strategy, this position ensures that all marketing initiatives are targeted, measurable, and aligned with institutional goals. The Marketing Strategist will focus on audience segmentation, campaign performance analysis, and multi-channel marketing execution to enhance student engagement and drive conversions. Minimum Qualifications: Education: Bachelor’s degree in Marketing, Communications,...