CRM Analyst

Job description

BASE is looking for a CRM analyst for the Customer Base Management team. The Customer Base Management team is responsible for the retention, up- and cross-sell among the existing customer base. As a CRM analyst you play a crucial role in ensuring that the right customer gets the right offer/ communication and that your colleagues get all the insights based on former campaigns for continuous improvement. Your Responsibilities as a CRM Analyst Your profile as a CRM Analyst - You'll play a key role in the experimentation phase of 1‑to‑1 campaigns (fishing pond, campaign set-up, timing, minimum audience size). - You will define and set up the campaign target groups for campaign roll-out. - As our CRM Analyst, you safeguard data and campaign quality , check eligibility and privacy rules, flag risks and take corrective actions. - You perform post-campaign analyses and share the learnings in review and demo sessions. - You'll support more senior CRM colleagues in special projects and Segment of One campaigns. - You will keep a helicopter view of all 1‑to‑1 campaigns and participate in data expert groups to continuously improve tooling and data quality - A Bachelor's degree or Masters degr...