Product Marketing Director, Novus

Job description

Software is being written faster than ever. AI coding agents are merging PRs around the clock. But speed alone doesn't make better products, and most teams building fast have no reliable way to know what's actually happening in their software after it ships. Novus is Pendo's answer to that problem. As the Product Marketing Director for Novus, you'll be the marketing lead and GTM owner for a new product in a new category, targeting a new audience for Pendo: product engineers and application owners who build and ship AI-native software. You'll own everything from narrative and positioning to demand generation, community activation, and launch execution — this isn't a role where you hand off to another team when the strategy is done. You build it, run it, and own the outcomes. This is a rare opportunity to define the category, build the market, and drive the full GTM motion for a product that's redefining how teams understand their software. It requires someone who is energized by ambiguity, fluent in developer and builder culture, and capable of translating a genuinely novel product into a compelling story and a high-performing marketing engine. Role Responsibilities: - Develop and m...