Website Experience & Optimisation Manager

Job description

The Role Over 1.2 billion unique visitors hit Linktrees every month — but before they become users, they start on our marketing website. That's hundreds of thousands of visitors a day, and growing. This role owns what they experience when they get there. We're looking for a Website Experience & Optimisation Lead to own Linktree's marketing website as a product: its strategy, its experience, and its performance. Every channel we're investing in — SEM, paid social, SEO — points to the same place. We're scaling the traffic. This role owns what happens when it arrives. You'll define what gets built, direct how it's executed, and own whether it's working — from landing pages and campaign launches to always-on experiences. CRO and SEO performance are core to everything you do: you'll ensure the site converts the traffic we're paying for and ranks for the traffic we're earning. Your first priority is building a structured experimentation engine and improving conversion across our highest-traffic pages. Personalisation, localisation, and deeper site architecture follow from there. You won't just optimise what exists. You'll define entirely new page types, experiences, and user journeys — t...