JobMesh

Senior Social Strategist

Critical Mass · Calgary, Alberta, CA

As a Senior Social Strategist at Critical Mass, you'll be the strategic lead driving social initiatives for key organizational clients.

Job description

As a Senior Social Strategist at Critical Mass, you'll be the strategic lead driving social initiatives for key organizational clients. The right candidate for this role will know how to mine complex data sets, then research and transform them into actionable strategic playbooks, while also understanding how to develop and execute strategic organic content concepts that drive real business results. You'll work in a collaborative, best-practice-focused environment where social expertise is celebrated and ownership is rewarded. You Will: - Develop comprehensive social audits, competitive analyses, and strategic recommendations that serve as the foundation for integrated social strategies and playbooks - Define content pillars, themes, and platform-specific strategy that guides content development and social impact - Create and document strategic plans with meticulous attention to detail, ensuring clear implementation roadmaps and rigorous tracking mechanisms - Partner closely with internal creative teams and external partners to translate strategy into compelling organic content concepts - Provide strategic briefings and recommendations to clients, demonstrating strong presentation a...