Marketing Specialist

Job description

MARKETING SPECIALIST Starting Salary: $75k + Performance Incentives + Benefits If you're comfortable being average, this isn't the place for you! Are you prepared to elevate your career within a fast-paced payments and technology company? Your role as a Marketing Specialist at Easy Pay Direct: We’re on the hunt for a proactive digital marketer with a knack for direct response to help us implement innovative marketing strategies across various platforms. Primary Objectives: - Partner with the Founder and Director of Marketing to craft and launch strategic marketing campaigns. - Manage funnel creation, content oversight, performance analytics, and automation processes. Daily Responsibilities: - Assist in planning and executing quarterly marketing initiatives. - Help support SEO audits and implement improvements internally. - Collaborate on content creation, including blog articles, social media posts, and other organic materials. - Build and optimize funnels and landing pages. - Create lead magnets to enhance customer engagement. - Repurpose existing content into attractive offers. - Help design ad creatives for paid advertising efforts. - Research competitors to gather insights and...