Product Line Manager (m/f/d)

Job description

Your tasks: - Responsibility for a product line within the Computer-on-Modules division - Portfolio management along the entire product life cycle, including collection and analysis of key product figures for continuous optimization of market success - Market, trend, and competitive analysis as a decision-making basis to implement innovative and competitive products in close cooperation with Market Intelligence, Sales, R&D, and customers. - Help develop new product strategies and elaborate the product’s specific value proposition in cooperation with Market Intelligence. - Initiate new products, launch and position them in segment-specific markets, adapt new technologies. - Design and apply the marketing mix to the product line for which you are responsible. - Create and maintain future roadmaps, presentations for specific target groups, sales webinars, as well as additional product information for marketing purposes. - Product-related price management based on our existing pricing strategy for the respective product line. - Support Sales and Business Development in worldwide marketing and present products at trade fairs, events, road shows, and in promotional campaigns. - Support t...