Senior Manager, Marketing Planning [9 Month Contract]

Job description

Requisition ID: 254289 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. The Role: Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives. Is this role right for you? In this role you will: Marketing Planning: - With Director, sets and refines annual and quarterly marketing plans for assigned portfolio - Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs. - Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment. - Collaborates with Payments and Digital Adoptions Business Line teams to plan and execute Bank-wide level action plans and marketing programs. - Accoun...