Senior Manager, National Field Activation

Job description

Senior Manager, National Field Activation Labcorp is seeking a Senior Manager, National Field Activation in Burlington, NC or Durham, NC. Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives. Responsibilities: Strategic Planning: Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives. Product Sales Activation: Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth. Marketing Communication: Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience. Sales Activation Programs: Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights. Cross-functional Collaboration: Partner with internal teams and external vendors to ensure timely, on-budget delivery of camp...