Head of Early Engagement Strategy - C14

Job description

The US Marketing and Franchise Development (M&FD) organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across US Consumer Cards (USCC). The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating benefits, features and products that can strengthen their relationship with Citi. The Head of Early Engagement Marketing Strategy is responsible for driving the strategy targeting cardmembers during their early tenure with Citi. This role will lead and champion critical marketing initiatives designed to increase usage of our USCC products and services immediately upon approval as a cardmember and throughout the first twenty-four months on book, ultimately delivering bespoke journeys that create long-term and profitable cardmembers. Responsibilities: Drive the comprehensive marketing strategy focused on early cardmember engagement, ensuring alignment with overall business objectives...