Brand Manager - Hereditary angioedema

Job description

We are looking for a Brand Manager for our HAE portfolio. The role reports to the Head of Marketing BeNeLux and can be based in Breda, Netherlands or Mechelen, Belgium. Position purpose: o Bring the brand story to life through innovative, patient-centric marketing campaigns and materials that you will design and implement o Develop the digital multichannel marketing strategy by proposing, testing, and adapting new channels to reinforce customer interaction and satisfaction o Drive and challenge these initiatives as a lead in strategical and operational excellence o Ensure brand advocates involvement o Work closely together with Medical Advisor, Key Account Managers and Market Access Manager o Actively contribute to the hospital market by providing promotional materials, success in execution of the collaboration and preparation of RFQ’s (or tenders). o Develop and execute (pre-) marketing activities for new product launch o Ensure stakeholder management - Lead the development and execution of strategic plans in close collaboration with the business team (cross-functional team), including in-depth analyses of the market and in line with the overall Benelux and international strategy...