Product Trade Marketing Senior Associate

Job description

The Product Trade Marketing Senior Associate within the Customer Lifecycle Team will partner with the Product Trade Marketing VP to drive and execute marketing programs focused on credit card product trades, including upgrades and downgrades for existing customers. The Lifecycle Marketing team is part of Customer Marketing, within the Marketing Growth and Innovation organization of Card Services—a key business within Chase’s Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers, including Early Month on Book (EMOB), Low Tenure, Retention, and Product Trade (Upgrade/Downgrade) activities. This position will play a pivotal role in guiding customers through product transitions, ensuring a seamless experience during upgrades or downgrades, and maximizing customer satisfaction and retention. The strategic role will design and implement marketing programs across channels (email, site, in-app, etc.) and operationalize segmentation to engage customers considering or undergoing product trades. The candidate must collaborate closely with product, Card Member Service, and cross-functional teams across the Card orga...