Talent Marketing Lead
WHOOP · Boston, Massachusetts, US
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding o...
Job description
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Talent Marketing Lead to define and drive how the brand shows up in culture beyond sport—shaping narratives, partnerships, and storytelling that connect performance to everyday life. Sitting within the Sports & Talent Marketing team, this role will expand WHOOP’s influence across lifestyle, wellness, entertainment, and emerging cultural spaces, translating elite performance insights into broader, culturally relevant moments that resonate with new and existing audiences. RESPONSIBILITIES: Define and lead WHOOP’s culture and lifestyle strategy, identifying opportunities to expand the brand’s relevance beyond traditional sports marketing Build and activate a portfolio of talent, creators, and cultural partners across wellness, thought leadership, entertainment, business, and lifestyle verticals Manage and strategize existing partnerships with top talent within various industries including fashion, music, medical, and wellness Develop insight-driven narratives that translate WHOOP d...