Senior Social Data & AI Specialist (m/f/d)

Job description

Company Description We are looking for a Senior Social Data & AI Specialist (m/f/d) to join our team at SIXT. In this role, you will drive the data-driven expansion of our social media presence, with a strong focus on Instagram and TikTok in the US market. You will combine performance marketing, social insights, and cutting-edge AI solutions to scale content impact, automate processes, and enable a digital-first social strategy. Working closely with marketing, creative, and tech teams, you will turn data into actionable strategies that maximize growth and engagement. If you are passionate about social media, data, and AI-driven innovation, join Team Orange! YOUR ROLE AT SIXT: - You own the data-driven growth and performance strategy for our social media channels (Instagram & TikTok) with a strong focus on the US market, driving scalable audience and engagement growth - You manage and optimize paid social activities, including daily content boosting on Instagram and cross-channel media planning, budget allocation, and forecasting across Instagram and TikTok - You analyze and improve campaign and always-on performance, leveraging social KPIs, attribution models, and continuous testin...