Director of Social Media and Influencer

Job description

Job Description We're looking for a Director of Social and Influencer Marketing. This role sits at the intersection of brand, community, and content — responsible for upleveling how Steve Madden shows up across social channels, how we build and sustain creator relationships at scale, and how we translate social attention into trust, advocacy, and measurable business outcomes. Reporting to the CMO, you will drive engagement, growth, and cultural heat as you expand on our current social and influencer strategy for our Steve Madden brand. This role will lead creator strategy, strengthen community engagement, and continue elevating the quality and impact of our content. You will partner hand-in-hand with our internal creative team to problem solve the best creative solutions for our social needs and ensure that partner creator content is on-brand. This role requires a forward-thinking, strategic, and hands-on leader who can seamlessly bridge brand building, content creation, and performance-driven social strategy. You must have strong creative instinct and editorial judgment, paired with the analytical rigor to understand what’s working and scale it. We expect you to be deeply cultural...