Senior Analyst Loyalty Analytics

Job description

Position Summary: The Senior Analyst, Loyalty Analytics role is a key member of the Loyalty team responsible for providing strategic analysis for loyalty initiatives, managing loyalty program reporting, and improving cross-functional data literacy. Working with a diversity of data sets across the company, this role will help accelerate the discovery of opportunities for increased customer value, in addition to monitoring key metrics and for creating dashboards as needed. In close partnership with business stakeholders, data science and engineering, and marketing teams, the Loyalty Analytics team supports the broader Loyalty organization by identifying trends, generating actionable insights, and helping drive new opportunities for growth. Essential Responsibilities: - Carry out quantitative and qualitative analysis and customer research to help support the business cases for new product initiatives - Identify and analyze industry trends and produce reporting on competitor metrics and trends - Identify the most important metrics to monitor and report out regularly on those data points - Evaluates and recommends new ways to create customer loyalty - Use SQL to query for core reporting...