Senior Vice President, Consumer Interactive

Job description

TransUnion's Job Applicant Privacy Notice Personal Information We Collect: Your Privacy Choices: Team Overview: The SVP of Consumer Interactive owns the performance of the Direct-to- Consumer business: this role will be directly accountable for the financial performance of the Direct to Consumer channel, including revenues and acquisition. They will lead acquisition, CRM/Lifecycle Marketing and Analytics & Reporting as integral capabilities. This role reports to the President of US Markets and Consumer Interactive. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Role Overview and Core Responsibilities: - Direct Acquisition & Brand Marketing - Brand awareness and demand generation - Paid and organic acquisition, including search, display and affiliate - AI‑driven and emerging discovery surfaces - Creative and content strategy - Marketing operations and compliance - CRM and Lifecycle Marketing - Consumer Lifecycle marketing - Overall monetization through subscription upgrades and Offer Management - Marketing Strategy & Optimization - Product positionin...