Senior Marketing Specialist

Job description

Position Overview: The Sr. Marketing Specialist is responsible for the day-to-day operation and management of HomeServe’s paid social campaigns. This person will work closely with the Sr. Manager, Growth Marketing to drive direct acquisition from existing campaigns and find new opportunities for customer growth. This will involve assisting in campaign strategy, pulling and analyzing reports and optimizing current marketing to ensure achievement of established performance. This person will be part of a growing team and will be very hands-on in the visualization, execution and administration of omni-channel marketing campaigns. Responsibilities: - Assist in the strategy and management for paid social, working closely with Sr. Manager, Growth Marketing. - Monitor acquisition performance and budgets for paid social to ensure targets are met - Conduct thorough analysis of media campaigns and competitive research via management platform and reporting tools. - Work with design team(s) on creation of digital acquisition assets to drive transactional and advertising revenue - Support adhoc projects that relate to audience acquisition as directed by senior management - Contribute to internal...