Lifecycle Marketing Specialist

Job description

About frank green frank green isn’t a person, it’s a philosophy. We’re frank about living green. Our purpose is to stop single-use plastics. So we create beautifully designed, functional and innovative products that fit seamlessly into your life – products you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change. Your New Role: You’ll own the end-to-end lifecycle of our customers across CRM channels (Email & SMS), with a clear focus on driving retention, engagement, and long-term value. This is a hands-on role where strategy and execution go together. You’ll plan and deliver campaigns across multiple global markets, while also building and optimising automated journeys that respond to real customer behaviour. You’ll shape how we communicate with our customers at every stage, from first purchase through to repeat behaviour and advocacy. Alongside this, you’ll support the rollout and ongoing management of our global loyalty program, helping define how we reward and retain our most engaged customers. Working cross-functionally, you’ll ensure CRM is not just a support channel, but a key driver...