Loyalty & Retention Marketing Specialist

Job description

About the Role: We’re looking for a creative marketer who loves turning great experiences into lasting relationships. The successful candidate will draw on experience in retention, develop and manage programs that deepen guest engagement, increase repeat bookings, and grow our global community of Backroads travelers. Reporting to the Director of Digital Growth & Performance Marketing, you’ll work together with CRM, Content, and social teams to transform guest loyalty into measurable growth. What y ou’ll be doing: Lead the Backroads Extra Special Travelers (BEST) Club loyalty program, proactively recommending new rewards that resonate with guests and drive repeat bookings and referrals . Collaborate with Content, Paid Media and Social teams to promote the value and benefits of Best Club across channels. Collaborate with CRM and Content teams to develop targeted communications that celebrate frequent travelers and re-engage lapsed guests. Develop reporting to identify unique guest stories and milestone events, ensuring re cognition in collaboration with Guest Focus and Leader Development. Define and report on key loyalty KPIs such as repeat booking rate, guest engagement, referrals,...