Customer Marketing Director

Job description

Siteimprove is looking for a Customer Marketing Director to elevate the voice of our customers and translate their success into compelling proof of value across our go-to-market efforts. Reporting directly to the CMO, this role will own the strategy and execution of customer marketing programs that strengthen retention, support expansion, and bring powerful customer stories into our marketing and sales motions. As the first dedicated leader in customer marketing, you will operate as a strategic individual contributor, setting the vision for how we engage, activate, and showcase our customers, and partnering across our global organization to bring programs to life. You’ll lead the strategy while collaborating with teams such as content marketing, digital marketing, and field marketing to execute programs that scale globally. This role sits at the intersection of storytelling, advocacy, and revenue impact. You’ll identify meaningful customer outcomes, shape them into value-driven narratives, and activate those stories across campaigns, sales enablement, events, and digital programs. What you will be doing: Drive Retention & Expansion: - Develop and lead the customer marketing strateg...