Media Planner, Paid Social

Job description

Town Hall—a fast-growing digital media agency serving higher education and mission-driven brands—is seeking a Media Planner, Paid Social to serve as the strategic lead for paid social campaigns across an assigned portfolio of clients. You’ll thrive here if you’re equal parts strategist, analyst, and communicator. Someone who can connect paid social performance across awareness, consideration, and conversion goals to real business impact and present insights with clarity and confidence to senior-level marketers. Our office is located in midtown Manhattan, and we are currently working in-office four days per week (Monday-Thursday). What You’ll Do: - Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives. - Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations. - Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale. - Pixel management and conversion event tagging via Google Tag Manager. - Collaborate closely...