Mortgage Marketing Strategist

Job description

As our Marketing Brand Strategist, you’ll partner closely with the Mortgage Marketing Senior Brand Strategist and Marketing Director to shape and execute innovative marketing strategies across our full MarTech ecosystem -including CRM, marketing automation, digital content, analytics, testing and optimization, social platforms, and paid media. In this highly collaborative role, you’ll serve as the bridge between business segments and Marketing -working directly with leaders, loan officers, and partners to uncover opportunities, architect smart solutions, and drive measurable increases in sales performance and brand awareness. What You’ll Do: - Act as the key liaison between business leaders and Marketing, translating needs into actionable, high-impact marketing strategies. - Evaluate incoming requests, provide clear guidance and summaries, respond thoughtfully, or redirect as needed to ensure efficiency and alignment. - Continuously improve marketing platforms, tools, and campaigns - applying insights to enhance performance and ROI. - Support workflow management and assist with project management for companywide initiatives, ensuring timelines, deliverables, and priorities stay on...