Paid Social Strategist

Job description

Paid Social Media Strategist The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The right candidate has significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.) and familiarity with 3rd party management solutions. Experience working in a fast-paced agency setting is preferred. This position can be located in any of our major newspaper markets: Dallas, Houston, San Antonio, or Austin - Texas. What will you do?: What will it take to be successful? - Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram - Understand key tracking components and set up for attribution on campaigns - Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention. - Develop and execute A/B testing programs to improve campaign performance...