(Senior) Product Marketing Manager
Tacto · Munich, Bavaria, DE
Your Impact Procurement is the single biggest cost position for industrial companies - often 60-70% of revenue. It's also their biggest lever to drive profit...
Job description
Your Impact Procurement is the single biggest cost position for industrial companies - often 60-70% of revenue. It's also their biggest lever to drive profitability - something the European industry needs more urgently than ever. However, most companies still run procurement manually with outdated tools. That’s Tacto’s window of opportunity: bringing AI to strategic procurement so teams can move faster and unlock savings at scale. As a ( Senior) Product Marketing Manager at Tacto , you'll build and own the PMM function - positioning, packaging, launches, enablement. You won't step into a finished machine. You'll define the narratives and GTM playbooks that shape how thousands of industrial companies perceive and adopt Tacto. Your Tasks: Positioning & Messaging: Own how Tacto shows up in the market - craft narratives that resonate with procurement leaders, C-level buyers and cut through the noise Product Launches: Drive go-to-market for new features and products end-to-end - from strategy to execution to measuring impact Sales Enablement: Build the content, decks, and battlecards that help our sales team win deals and expand revenue. Pricing & Packaging: Together with our GTM leader...