Lead Product Marketing- New Products
AT&T · Dallas, Texas, US
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we’r...
Job description
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we’re redefining connectivity and innovation at scale. We’re looking for a Product Marketing Manager who thrives on launching new products and can bring startup-inspired creativity into a Fortune 500 environment. This role is perfect for someone who understands disruptive go-to-market strategies and understands how to adapt them for enterprise-level execution. You’ll be responsible for shaping the market narrative, driving adoption, and ensuring our new products resonate with customers and stakeholders. If you’re passionate about blending agile marketing techniques with corporate rigor, this is your opportunity to make an impact. Overall Purpose: Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth. Key Roles and Responsibilities: Go-to-Market Strategy & Customer Journey: - Develop and execute GTM plans for new products, leveraging innovative techniques from startup environments while align...