Digital Marketing Manager

Job description

Job Title Digital Marketing Manager Job Description: The Digital Marketing Manager plays a pivotal role within IGT‑Systems by driving scalable Commercial Excellence through ownership and optimization of digital platforms, data capabilities, and activation tools that enable Philips’ omnichannel customer engagement across regions and clinical segments. Your role: - Be accountable for the vision, roadmap, and continuous optimization of Philips’ digital marketing, content, CRM, and analytics platforms, ensuring they deliver measurable business value and are adopted consistently across IGTS. - translating commercial strategy, user needs, and performance insights into clear use cases, prioritized roadmaps, and platform improvements across the digital content and engagement ecosystem. - Driving platform adoption, activation performance, and continuous optimization, with a strong focus on scalability, efficiency, compliance, and time‑to‑market. - Serving as the primary interface between IGTS Commercial Excellence / Marketing teams and enabling functions such as Digital Services, IT, MI&A, regional teams, and external vendors. - Ensuring alignment with Philips governance regulatory standard...