Sr. Staff Program Manager - Digital Campaigns
Seagate Technology · Fremont, California, US
About our group: Seagate Corporate Marketing drives Seagate’s position in the market. We show how Seagate’s innovations, employees, customers, and partners b...
Job description
About our group: Seagate Corporate Marketing drives Seagate’s position in the market. We show how Seagate’s innovations, employees, customers, and partners bring the value of data to life through owned, earned, and paid activations. About the role - you will: Seagate is looking for an experienced digital campaign manager that brings content to life across the customer journey. The Sr. Staff Program Manager of Digital Campaigns will Design, execute, and optimize cross-channel digital demand and brand campaigns (search, paid social, display, programmatic, email, and media partnerships) that drive qualified pipeline for B2B and conversion/retention for B2C. Key Responsibilities: - Develop data-backed digital campaign programming based on Seagate and industry-level benchmarks. - Create quarterly and annual end-to-end media plans including search, paid social, display, programmatic, email, and media partnerships. - Work with analytics team to refine audience segmentation and align tracking and attribution models. - Manage internal and agency resources to execute paid social media campaigns. - Deliver measurable lift in KPIs (CPL, CPA, MQLs, ROAS) through iterative optimization and data-...