Social Lead

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job: We’re looking for a results-driven, creative, and systems-oriented Social Lead to redefine how Flo shows up across social platforms. This isn’t a “post-and-pray” social role — it’s a leadership position for someone who understands that organic reach and performance impact go hand in hand. You’ll report directly to the Head of Brand and lead Flo’s multi-platform presence across TikTok, Instagram, YouTube, and emerging channels — ensuring that every piece of content builds cultural relevance, drives measurable outcomes, and reflects Flo’s mis...