Sr Associate, Toy Marketing, Tracks & Playsets

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products. What Your Impact Will Be: - Support the development of toy strategy by segment - Support the toy pricing architecture and competitive positioning. - Assist in gathering consumer/play insights specific to toy usage and play patterns. - Collaborate with Design/R&D to bring toys from concept to shelf. - Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity). - Provi...