Associate Director, Growth Analytics

Job description

Position Overview Your role is to assist with and be a key analytics POC for a large healthcare client. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client. Responsibilities: - Development of client-specific measurement plans - Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics - Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights - Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. - Help guide junior members on storyboard/narrative to provide rich insights - Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships. - Work with Client Advice & Management to identify opportunities to better support client needs Required Skills and Experience: - Knowledge of Tableau or any other dashboard & data visualization tools - Strong knowledge of digital marketing technologies, i...