Digital Marketing Specialist

Job description

Digital Marketing Specialist Remote: Company Overview: AMSURG is an independent leader in ambulatory surgery center services, operating a network of more than 250 surgery centers nationwide. In partnership with physicians and health systems, the organization delivers high-quality care for patients across a diverse spectrum of medical specialties, including gastroenterology, ophthalmology and orthopedics. To learn more about AMSURG, visit www.amsurg.com. POSITION SUMMARY: This role is pivotal in advancing patient engagement, retention, and acquisition through SMS messaging, sophisticated email campaigns and automation techniques. This position oversees and implements AMSURG’s automated patient recall program and marketing automation outreach. This role will primarily focus on patient relationship marketing automation, enhancing patient experience and email campaign creation/automation. The specialist in this role will deploy customized patient reminders via emails, letters, and texts to facilitate medically necessary follow-up care. Additionally, this role entails the development and execution of email marketing initiatives utilizing email automation systems to enhance patient engag...