Senior Integrated Marketing Manager

Job description

Job Summary The Senior Integrated Marketing Manager plays a key leadership role within OSM’s growing marketing function, developing and optimizing multichannel strategies that strengthen brand identity, drive patient acquisition, and support service line growth. This leader blends strategic vision with hands-on digital ownership, including SEO/SEM, paid media, email and automation, website UX/content, CRM engagement, and ongoing testing and optimization. The role partners closely with clinical, operational, and executive leadership to ensure alignment with organizational goals while overseeing vendors, budgets, and performance in a fast paced healthcare environment KEY RESPONSIBILITIES: Integrated Strategy & Planning: - Develop and manage integrated campaigns across digital, social, website, email, print, and traditional channels, optimizing using data and insights. - Own the annual integrated marketing calendar with service lines and practice leaders. - Ensure brand consistency, messaging alignment, and strong value propositions across all touchpoints. Digital Marketing Ownership: - Lead website UX, content optimization, and conversion improvements. - Oversee SEO/SEM strategy and...