Global Product Marketing Manager, Magnetic Resonance (MR) Applications (Multiple Positions)

Job description

Job Description Summary Job Description: Essential Functions / Responsibilities: Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area. Review competitor products and the factors that differentiate GE Healthcare products from others on the market. Conduct data analysis and use available internal and external sources to support recommendations. Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth. Collect and prioritize product introduction and improvement recommendations and analyze the competitive landscape. Identify budget requirements to ensure proper execution. Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas, including the identification of customers’ clinical and economic needs, values and desired benefits. Identify and assess market and distribution risks, and develop a plan to mitigate those risks. Work with Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product deve...