Subscription Marketing Director, Kiplinger

Job description

The Marketing Director is a strategic leader in developing strategy and overseeing marketing budgets and a team to create brand awareness and revenue growth. You will play an important part in the launch and growth of Kiplinger's new digital subscription offering, making it a unique opportunity to shape a critical revenue stream from the ground up. As Kiplinger continues to evolve as a growing, modern media brand, this is an exciting chance to create meaningful impact across audience growth, product development, and commercial success. What You'll Do: You will report to the Senior Marketing Director Experience That Will Put You Ahead Of The Curve - Strategic Leadership : Develop comprehensive marketing strategies for all Kiplinger brands (KPF, KWL, KTL, KRR, and KII) that directly align with and achieve our goals. You will be responsible for building, and enhancing Kiplinger brands relevance and marketing efforts. - Brand and Content Strategy: Work with editorial teams to translate brand heritage and values into emotionally resonant storytelling across channels and campaigns. Develop and implement core brand strategies and manage campaign performance optimization. - Partnerships &...