Paid Media Manager

Job description

Primary Purpose Paid Media Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining our brand voice and values. Paid Media Manager, Benefits will lead our paid media strategy, execution, and growth across all platforms with the primary focus on driving benefit registrations and utilization. The ideal candidate will have a deep understanding of paid media trends, direct mail execution, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a creative thinker, a data-driven strategist, and an inspiring leader who can drive paid media growth while maintaining our brand voice and values. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care comp...