Regional Sales Director

Job description

Description The Regional Sales Director is responsible for achieving the annual revenue plan within a specified geographic region. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and equipment product lines, primarily through the Jan/San channel. The position also involves driving end-customer demand. Must be based in or near the San Francisco Bay Area (including San Jose) and will have territory responsibilities throughout Northern California. Requirements: - Drive end-customer sales to expand account penetration. - Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives. - Direct sales forecasting and establish performance and personal goals. - Achieve annual distribution and end-customer sales targets. - Develop and execute strategic growth plans with top distributors. - Implement pricing strategies and contract management for distribution partners and end customers. - Execute promotional programs provided by the marketing team. - Manage promotional spending (PFA) to achieve sales goals. - Build and maintain strong relationships with Gold &...